Frequently asked questions.


What does a fractional product marketing consultant do?

A fractional product marketing consultant partners with your team part-time to provide senior-level strategy and execution without the cost of a full-time hire. In Utah’s fast-growing SaaS ecosystem, this means helping startups and growth-stage companies sharpen positioning, launch products, and enable sales, so you can scale smarter with less overhead.

What industries do you specialize in?

I work primarily with B2B SaaS companies, from HR tech to cybersecurity to AI-driven platforms. My background spans employee experience, compliance, and communications technology, but the foundations I use apply across industries especially in enterprise buying environments.

Do you only work with Utah companies?

While I’m based in Salt Lake City, UT, I also partner with SaaS companies across the U.S. and internationally. That said, I love working with local founders and marketing leaders who want to put Utah tech innovation on the global stage.

How do we get started?

The first step is a 30-minute intro call to discuss your goals, challenges, and growth stage. From there, I’ll recommend the right model: a Positioning & ICP Sprint, a Launch Playbook, or a Fractional GTM leadership role.

How do we know this investment will pay off?

Unlike generic marketing spend, GTM and product marketing improvements compound. Clear positioning, better enablement, and sharper launches improve conversion rates across your funnel. For early-stage and growth companies, even small gains (e.g., a 5% increase in win rate) can dramatically accelerate ARR growth.

 Scope

  • Yes. I start with your best current customers and analyze them by industry, size, use case, and buying behavior. Then I layer in market research and competitive benchmarks to identify which segments have the highest revenue potential.

  • I don’t replace your RevOps team, but I do advise on how to configure tools for GTM success. That includes pipeline stages, lead routing, dashboards, and content usage tracking.

 Impact & ROI

  • Typical improvements include:

    • More qualified pipeline from sharper ICP focus

    • Higher win rates from clearer competitive positioning

    • Better sales velocity from strong enablement talk tracks

    • Stronger adoption and retention for new products

    These metrics translate into the faster growth needed to hit aggressive ARR targets.

  • Together we’ll set success metrics up front. That might include improved win rates, faster deal cycles, increased demo requests, or higher adoption of a new product.

  • Many tech companies are growing fast but don’t yet need a full in-house senior PMM. Those who are looking for in-house support may encounter long searches for experienced talent. A GTM consultant gives you immediate expertise, proven playbooks, and measurable outcomes without the delay of a long hiring process.

  • Hiring a senior product marketer in Utah often costs $150K–$180K+ salary plus benefits. A consultant provides that expertise fractionally, giving you speed and flexibility without the full-time cost. You pay for outcomes — positioning, launch frameworks, enablement — and can scale the engagement up or down as needed.

Get in Touch

Every company’s growth story is different. Let’s connect and see how I can help you write the next chapter.