Who I am
Hi, I’m Lara — the person behind Frame & Focus.
I’m a B2B SaaS go-to-market leader with deep experience in building product marketing from the ground up. At a leading employee experience platform, I established the product marketing function and helped drive growth from $10M to over $165M ARR through smart GTM strategy, portfolio expansion, and multiple successful launches.
That journey gave me a front-row seat to the challenges and opportunities that come with rapid scale — from sharpening positioning to enabling sales teams and securing analyst recognition.
Now, through Frame & Focus, I bring those lessons to startups and growth-stage companies. My approach is collaborative and practical: bringing structure, insight, and momentum while empowering your team to succeed long after our work together.
Explore What I Offer
See the ways I can partner with you and find the right fit for your company.
Core Competencies
Messaging & Positioning
Crafting differentiated value propositions and clear product stories that resonate with ICPs and target industries, ensuring stronger market fit and brand recognition.
Portfolio Growth
Leading pricing, packaging, and portfolio expansion initiatives to support multi-product growth strategies and maximize customer lifetime value.
Go-to-Market Strategy
Designing launch playbooks, channel strategies, and campaign frameworks tailored for B2B Saas startups and scale-ups, driving measurable pipeline and ARR growth.
Market & Analyst Relations
Building category narratives, securing analyst recognition (including Gartner MQ leadership), and strengthening credibility with both customers and investors.
Sales Enablement
Developing competitive battlecards, talk tracks, and enablement programs that increase win rates and shorten sales cycles for enterprise and mid-market teams.
Demand Generation Alignment
Partnering with marketing and sales to align campaigns, content, and GTM motions, ensuring consistent messaging and efficient lead-to-revenue conversion.
Serving Utah and beyond.
While I partner with SaaS companies nationwide, I’m especially passionate about supporting the Salt Lake City and Silicon Slopes tech ecosystem. Whether you’re an early-stage startup, a growth-stage scale-up in Lehi, or a venture-backed SaaS company in downtown SLC, I bring the frameworks, tools, and execution to help you win.
Get in Touch
Every company’s growth story is different. Let’s connect and see how I can help you write the next chapter.